I went last year and did not feel it was worth my time and effort. To me it seemed it was mostly geared for the sand crowd with a lot of side by side stuff and not a lot of overlanding items. I was looking for stuff on things like 12 volt fridges, awnings, etc. Its great if you are looking to compare 30 different Jeep aftermarket diff cover manufacturers though. It also taught how much money there must be to be made in that world as many of the displays use customized semi trucks that have to cost at least a half million!