"marketing" this "club/not a club" has always been a challenge.
Plus side to FB/Instagram are they draw in new members...folks LOVE to see Xterras/Frontiers/Nissans wheeling in remote/extreme locations, and searching for photos in thread on a forum, to Duffman's point, is millenial tedium at it's finest.
Plus side to forums, you can search for material, and history of runs/trips/builds are perfect for new members to view for tips/tricks/mod ideas...you just can't do that on social media.
Down side to all of this...within the world of a "club/not a club" is that there is no real ownership, or accountability, which time and time again is what the folks like about this site. It's easy, no rules...etc.
However, this casual attitude can be frustrating to folks who have a passion for Xcursions, showing up on time, leaving on time, coming to the trail semi-prepared, and generally being semi-responsible.
So what I have seen in 9 years of participating in this forum is an ebb and flow of folks who wheel when they can, some of us get very involved and lead and organize consistent runs, and others show up once to never return.
IMHO the best thing is to be consistent with posting runs, and work hard to be patient with new folks on the trail, but also set appropriate expectations in the first post of an Xcursion...which hopefully avoids a bit of confusion when a 2WD shows up to run Gold Mountain in Big Bear.
It's the people that seem to make a forum really work, the more you meet face to face, the less those one dimensional out of context posts are taken to heart, and you can joke about them later over a campfire and beers/s'mores...
Kudos to the current crew of folks who have been pumping the life blood of Xcursions/Mod Days/Meet N' Greets that literally drive the traffic to this once unlively collection of threads and posts...
Randy, Jordan, Joe, Erik, Tony, Jay, Rick, Tim, Spencer, Frank B./OG just to name and recognize a few.
From a guy who can relate to trying to herd the cats for a greater good...keep up the great work gents.