That looks like Ozark Trails to me. That being said, I have a soft sided Ozark Trails and a hard sided one. They have performed really well and I've been super happy with them. I've had the hard sided one hold ice for about 5 days in the high sierra summer heat. All the while that was getting into it for cold drinks, adding more beverages and getting ice out of it for a rum an sumpthin. I tried to keep it out of the direct sun or threw my Carhartt jacket over it for an additional layer of insulation. The only upgrade that would be nice is a pressure vent so you could use dry ice in conjunction with regular ice but that's the only real upgrade I would suggest. The soft sided cooler which is significantly small hold ice all across the annual Winter Mojave Rd. Great quality coolers for a whole lot less than the more expensive brands that perform just as well and maybe sometimes better.
PS: Hysterical video!
